Top 5 Film & Television Apps in South Africa Q2 2023

In Q2 2023, the top five film and television apps in South Africa—Disney+, Showmax, Netflix, Amazon Prime Video, and BritBox: The Best British TV—exhibited diverse trends in terms of weekly downloads, revenue, and active users. Below is a detailed look at their performance throughout the quarter.

Disney+ experienced notable fluctuations in weekly revenue, peaking at approximately $335K in the final week of June. Weekly downloads showed a significant rise towards the end of the quarter, increasing from around 31K in late March to 36K by the end of June. Similarly, active users saw a steady increase, reaching 421K in the last week of June from 389K at the start of the quarter.

Showmax maintained a consistent performance in weekly revenue, with a peak of around $72K in the last week of June. Downloads, however, saw a decline from 28K in late March to 25K by the end of June. Active users followed a similar trend, decreasing from 366K in late March to 328K in the final week of June.

Netflix demonstrated steady weekly revenue, averaging around $18K throughout the quarter. Downloads spiked significantly in mid-June, reaching 66K, up from 41K in late March. Active users showed a general upward trend, ending the quarter at 1.15M, up from 1.09M in late March.

Amazon Prime Video displayed stable weekly revenue, peaking at about $20K in late April. Weekly downloads fluctuated slightly but ended higher at 16K in the last week of June, up from 13K in late March. Active users saw a minor decline, ending the quarter at 112K from 129K in late March.

BritBox: The Best British TV had more modest figures, with weekly revenue peaking at approximately $6K in mid-June. Downloads saw a downward trend, decreasing from 10K in late March to 4K by the end of June. Active users also saw a decline, ending the quarter at 20K from 27K in late March.

These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower.